Lowongan Kerja Greenpeace Southeast Asia
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Greenpeace Southeast Asia(GPSEA)
Job Position: Regional New Media Manager
One of the world’s most respected environmental organizations is looking for professionalism, passionate, dynamic and dedicated individuals who are committed to non-violent means for effecting changes in attitudes and behavior in defense of the environment to fill in the following vacant positions.
Reporting to the Communications Director, the New Media Manager is responsible for developing and implementing a new media (online, mobile, games, etc) communications strategy for Greenpeace Southeast Asia which is supportive of both the organizational and campaign objectives of the organization. The Manager is responsible for rolling-out GPSEA’s new media communications strategy across all departments to ensure coherent and consistent public messaging and profiling which reflects Greenpeace’s identity. The Manager would also be responsible for ensuring high quality new media outreach for GPSEA’s campaigns and organizational profiling activities.
In addition, the Manager will establish an engaging online profile for the organization and develop a cohesive online community of Greenpeace cyberactivist who can generate discourse on Greenpeace campaigns and be deployed if in need of an online action.
Main responsibilities:
1. Develop GPSEA’s new media communications strategy, based on the framework already developed by Greenpeace International, to make it more engaging for audiences in each of the GPSEA offices in the region. This may include special online features, podcasts, slideshows, web banners, screensavers, wallpapers and other downloadable materials.
2. Develop new media guidelines and procedures for all GPSEA new media communications and ensure that guidelines are observed and implemented in all GPSEA new media communications.
3. Working with the Communications Director, coordinate Greenpeace’s new media communications activities in the region including online engagement with GP cyberactivists, friends, sympathizers and critics by utilizing the various online tools such as SMS, Greenpeace Mailing List Manager, Blogs, online games, e-cards social networks, Indymedia, Online Forums, Social Network sites Mailing Lists, E-groups and web portals, Newswires, RSS Feed Aggregation, etc.
4. Oversee the GPSEA websites, external online campaign materials, online reports and other content. Develop campaign specific websites if needed for certain campaign push.
5. Lead new media campaigner team in the region.
6. Develop and maintain strong relationships with the new media across the region via informal briefings, information provision, etc, in order to encourage them to view Greenpeace as a credible source of environmental news commentary; Represent GPSEA in international comms/media planning and strategy meeting as needed and when directed.
7. Oversee the new media work for campaign actions and offer support in new media for fund raising and mass networking.
8. Carry out online engagements with GP cyberactivists, friends, sympathizers and critics by utilizing the various online tools (SMS, Greenpeace Mailing List Manager, Blogs, online games, e-cards, social networks, etc).
9. Oversee the provision of new media related input for campaigns and provide direction on media coverage for campaign. Offer assistance for same for fundraising events in the region.
10. Periodically evaluate and measure the effectiveness of GPSEA’s communication strategy in terms of increasing brand awareness, public perception, support for GPSEA’s campaigns, and achievement of campaign objectives.
11. Undertake other duties as directed by the Communications Director Other typical tasks would include:
12. To participate in campaign discussion and planning regarding strategic issues and events planning within GPSEA, with other Greenpeace offices and with Greenpeace International (GPI). This will include both written and verbal discussion as well as attendance at specific meetings.
13. Coordinate information flow within GPSEA about new media work and to other NROs and Greenpeace International,
14. Represent Greenpeace at relevant national and regional public events, activist meetings/groups, and gatherings of political decision makers, local citizens and other affected communities that may assist in the development of mass networking and new media,
15. Keep Communications Director informed of activities in the work (including preparation of monthly reports, work plans ) and recommend changes in strategies if necessary, and
16. Oversee and manage the budgets for New Media Qualifications and Skills Required:
• 4+ years experience is required.
• Excellent English writing skills, as well as the experience and knowledge of how to manage the full content of a website.
• Experience managing and mentoring staff is desirable.
• Extensive online content management required, including experience with content navigation, maximizing readership based on placement, links, search engine optimization, customer engagement
and retention, social networking and community building.
Interested candidates are invited to write Letter of introduction, with explanation about why you are qualified for the position and Resume/Curriculum Vitae setting out skills and experience required for the position in English with a recent photograph to our address at
Greenpeace Southeast Asia
138/1, 2nd Floor, Thong Bldg, Sutthisarn Road, Phayathai, Bangkok 10400
Tel: 02 3571921 Ext. 118, Fax: 02 3571929 or send by Email: recruit.gpsea@greenpeace.org
(Deadline for applications: May 25, 2010)
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